Maureen Sullivan is President and Chief Creative Officer of Maureen Sullivan Media Group, an agency specializing in lifestyle marketing, advertising, branding, events and content creation, which she founded in January 2014.
She served as Marketing Director at The Republican, a daily and Sunday newspaper in Springfield, Massachusetts until December 2013. She joined The Republican as Promotion Manager in 1989, when it was called the Union-News and Sunday Republican. She was promoted to Marketing Director in 1999.
While at The Republican, she directed the marketing for the installation of a multi-million dollar press installation and launch, name change and re-branding of the newspaper.
In 2009 she founded The Republican’s successful Girls Just Wanna Have Fun event series for women, and in 2006, she launched Girls Just Wanna Have Fun, the magazine, a monthly 20,000 circulation publication, for which she wrote a column. She continues to produce Girls Just Wanna Have Fun events.
In 2012 she helped launched Reader Raves, a successful joint reader engagement project of The Republican and MassLive.com. She was a key member of the executive team instrumental in growing MassLive.com, which reached a record-breaking 2.3 million unique visitors in 2013. MassLive was ranked ninth among the top media websites in the United States by The Media Audit in 2012.
Before coming to The Republican, she was a Project Leader in the Marketing Services department of The Hartford Courant.
Ms. Sullivan began her newspaper career at the Transcript-Telegram in Holyoke, Massachusetts in 1980. She graduated from the University of Massachusetts at Amherst with a degree in journalism and communications.
She was named one of the Top 10 Businesswomen in Western Massachusetts in 2013 by the Women Business Owners Alliance. She serves on the Holyoke Cultural Council and on the Fundraising Committee for the Victory Theater in Holyoke, MA[sc:Yellow-Link url=”https://chestertheatre.org/about-us/staff/” name=”back” ]